Capital Investment Counsel, Inc.

Capital Investment Counsel, Inc.

Capital Investment Counsel is an asset management firm dedicated to serving the specific needs of its clients through individually tailored portfolios positioned in the equity and fixed-income markets. The foundation of our firm is knowledge, integrity and experience. Patience and discipline are the key components of our investment programs.

Capital Investment Counsel Information
Form ADV Part 2
Client Relationship Summary (Form CRS), Form ADV Part 3
Our Purpose

Our Purpose

Capital Investment Counsel brings together an experienced team of professionals to implement our contrarian style of investing. Our approach focuses on buying financially-strong companies when they are out of favor and near historically-low valuations. We acquire individual positions in publicly-traded companies of all market capitalizations, while focusing on a disciplined process designed to manage risk for the investor while seeking above-average returns over time. We complement our core equity approach with ETF exposure in areas where we prefer broad exposure. Our portfolios are all-market cap and global in nature and are intended to be a complete portfolio for the investor.

Why We Are Different

Why We Are Different

Because we believe managing money is personal, all portfolios are individually tailored to meet a client’s specific needs, tolerance for risk and tax situation. Two key components of our investment program are disciplined investment processes and patience. Our practice of considering companies of all market capitalizations eliminates the need for numerous sector investments. Our investment discipline is designed for the long-term investor. Short-term trends or market volatility do not alter our philosophy or decision-making process. We do not try to predict the market, but rather strive to take advantage of market conditions. Existing low cost basis holdings can be incorporated into one account. These positions will be taken into consideration for tax consequences, asset allocation and management fees when managing your portfolio.

Risk Management Process

Risk Management Process

Because we believe managing money is personal, all portfolios are individually tailored to meet a client’s specific needs, tolerance for risk and tax situation. Two key components of our investment program are disciplined investment processes and patience. Our practice of considering companies of all market capitalizations eliminates the need for numerous sector investments. Our investment discipline is designed for the long-term investor. Short-term trends or market volatility do not alter our philosophy or decision-making process. We do not try to predict the market, but rather strive to take advantage of market conditions. Existing low cost basis holdings can be incorporated into one account. These positions will be taken into consideration for tax consequences, asset allocation and management fees when managing your portfolio.

Price risk

The purchase of a security that exceeds a fair-market value based on underlying and accepted measures of valuation. This is commonly known as investing in trends or momentum investing.

Credit risk

The lack of attention to financial detail that could determine a company’s ability to successfully work through difficult economic or business cycles. The focus should be on low-debt companies with strong balance sheets.

Time Risk

The lack of patience that would typically allow an investment discipline to achieve its purpose. Most investors don’t give their decisions proper time to work. We may complement our stock selections with investment-grade bond holdings, in accordance with the investment objectives of the portfolio. We manage four types of portfolios for investors: growth, growth and income, balanced and income. To achieve proper diversification, it is felt a client needs to invest a minimum of $100,000.

Time Risk
Our Typical Client Profile

Our Typical Client Profile

Our typical client recognizes the value of professional service. They do not have the time, expertise or desire to manage their investment portfolio; therefore they seek out customized services with someone they can trust.

What a client receives:

  • An experienced money management team with individualized account management
  • Full disclosure of all fees and expenses
  • Tax efficiency through proactive management of gains and losses
  • Quarterly and annual reporting in a simple, straightforward format

Capital Investment Counsel reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs. Capital Investment Counsel is a registered investment advisor. A copy of Capital Investment Counsel’s Form ADV Part 2, which contains information regarding the firm’s business practice and advisory fees, is available, without charge, upon request. If you would like to receive this information, please contact us at (919) 831-2370 if you would like to receive this information. CIC-1701-3 Capital Investment Counsel, Inc. 100 E. Six Forks Road, Suite 200; Raleigh, North Carolina 27609, (919) 831-2370 Securities offered through Capital Investment Group, Inc. & Capital Investment Brokerage, Inc. 100 E. Six Forks Road, Suite 200; Raleigh, North Carolina 27609 (919) 831-2370 Members FINRA and SIPC.